A big mistake is to confuse visitors with a visual hierarchy that is illogical and unpredictable. Using ambiguous terms to describe website features only frustrates visitors and makes it difficult to get around and figure out what you have to offer.Read more »
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Without a doubt the homepage is the most important page on your website. Not a visitors will arrive on your site via the homepage but there is HUGE probability they will visit it out of curiosity. Here are 5 ways to make sure your homepage sends the right message.Read more »
Strategic, well thought out, and well placed graphics and images have been consistently shown to capture and hold visitor attention. Here are some insights that will cause you to rethink your graphic and image strategy.Read more »
Choosing the right layout can be difficult. Ineffective layout has some serious penalties so here are some strategies that’ll help you make the right layout choices.Read more »
Visitors like them and search engines like them – internal links. Without internal links you are sending a “low value” signal to visitors and search engines. Here are the steps to correct that situation.Read more »