Summary: Custom handcrafted excerpts provide a clear defined introduction to your content. If you don’t take the time to do one WordPress and your theme will do it for you – and it probably won’t be right.
Excerpts when done properly entice readers to click through to the full article. They are just as if not more important than your headline.
Without custom excerpts WordPress by default uses the first 55 words of the post for the description, which is a serious problem. This information can appear awkward because it can end mid-sentence and use a double or triple period […] to indicate there is more to read.
Being aware of the value of custom excerpts means it is worth a lot of thought and effort.
Your theme should enable you to display handcrafted excerpts on…
- Category Archive pages
- Tag Archive pages
- Blog page
- Search Results page
Excerpts should also use a custom Read More button.
Take Control of Excerpts
Do not use themes that ignore the handcrafted excerpt and use the post content when building the list of posts for the home, archive and search listings pages.
Write a specific excerpt for every post you write. Seriously – do this consistently!
Handcrafted excerpts are important because they make archive and search results pages more useful and appealing. They enable visitors to find what they are looking for, faster.
Search results page will use custom excerpts, the search results page is now more useful and appealing.
It is always a good idea to provide a handcrafted excerpt. Do not let WordPress grab the first few words of a post. In most cases this excerpt falls short of an adequate summary.
In addition, if your post contains an image or video within the first 55 words, WordPress will eliminate it, which can make the auto generated summary appear out of context.