Summary: Website footers can literally save the day. Footers can be helpful to visitors by containing information and navigation choices at the bottom of the page, just before the visitor bails.
One thing is for certain, footers are highly visible. A lot of your website visitors will see it. Chartbeat analyzed 25 million website visits and discovered visitors scroll down the page almost immediately, in fact, many begin to scroll before the page has finished loading.
Before entertaining what to put in your footer I would suggest you use a theme that allows the use of multiple footer widgets, such as the Genesis themes.
Now we can ask the question – What should be in your website footer? Here are some ideas, beginning with the most common.
Considering many visitors scroll down the page having navigation links in your footer could keep fidgety visitor onboard. Let’s face it, if they’re looking at your footer there’s a big chance they have not found what they were looking for.
Offering navigational links might just be the ticket to convince them to investigate further.
Visitors arrive with an expectation of finding a contact link in the top right of your header. Another effective location for your contact link is in the footer, bottom right or center.
If they didn’t find what they were looking for in the page content offering a search box in your footer could save the day.
Many website footers make the mistake of presenting one big block of type and links. Adding images and graphic elements can add a huge amount of visual interest.
Controlled Article Links
Here’s the perfect opportunity to list articles that answer the common questions your website visitors have.
Footer Strategy Used On This Website
First of all I used several footer ideas from the above examples, however, I also combined graphics and images to provide visual cues; the chalkboard check list and binoculars.
Second, I arranged the footer widgets in a very specific order. It was important that on mobile devices when the visitor scrolled to the bottom the first footer widget would be the website main navigational menu. The next footer widget offered is a website search and last, a link to the primary area of focus, website psychology.
You’ll note the following pages I chose to exclude the footer widgets.
- Start Here
- Website Psychology
- Customize WordPress
- Table of Contents
The reason the footer widgets were excluded is these are primary focused content pages with a lot of call to action buttons and links. These pages were designed to be focused and free of distractions. Adding footer widgets to these pages would have added additional distractions.
Your footer can speak volumes about your website and it’s worth paying attention to. The key is to include the right combination of information, design elements, and visitor usability.