Summary: Genesis themes rise above other WordPress themes for a lot of reasons however, at its core it is a framework of impeccable code that’s really easy to work with and provides a WordPress website owner with unmatchable power and control.
My main complaint with most themes is I spent entirely way too much time adjusting and playing with them to get what I wanted. Out of the box Genesis was easier and faster to work with.
Why Genesis Themes?
All Genesis themes get search engine optimized by pros before they ever reach the public.
Developers at Genesis update their themes A LOT with enhancements to their themes functionality which tells me they are committed to keeping their themes state-of-the-art.
Dedicated Genesis Plugins
Out of the box some built-in aspects of Genesis make using additional WordPress plugins unnecessary.
StudioPress and WordPress developers offer a lot of very powerful plugins that you can use to add advanced capability to your Genesis site without needing to add code to your theme.
The following dedicated Genesis developed plugins are incredibly useful.
Genesis Simple Edits – Gives you access to the three most common modified areas in Genesis: the post-info, post-meta, and the footer area.
Genesis makes really easy to customize without messing digging into code. Another cool thing is anything can be moved, changed, deleted, or reconfigured giving you the ability to make you site look exactly like you want. You can even choose a different sidebar layout for different posts and pages. You can even make a homepage full widget areas where you can drag and drop content. Now that’s control!
Speedy and Reliable
Genesis child themes are lightweight when it comes to the code. This streamlining absolutely helps to improve how fast your pages load.
When it comes to reliability Genesis themes rank at the top it is well-coded, fast, and a reliable theme framework.
Baked In Security
Security is not something that any of us can afford to skimp on.
If you look under the Genesis themes hood you’ll see they are coded with security as a primary focus. Add the WordPress security plugin and you have a level of protection far above the average website.
Now in reality no matter how many security measures we install, our websites will always be at risk, but having multiple levels of security enables you to sleep better.
Baked-In Search Engine Optimization SEO
Most themes do not offer baked-in SEO tools, good news though, Genesis does.
Genesis lets you add –
- Document title
- Meta descriptions
- Meta keywords
- Canonical URL
- Custom redirect URL
- Robots meta settings
All of which enable you to properly structure your content to be much more attractive to search engine bots.
What I really like and appreciate is I know my websites won’t break when Genesis or WordPress update. Most impressive is that Genesis stays absolutely current with best practice code so that my websites have the Schema.org code built in which allows me to output microdata in my site’s code. (Schema.org improves the web by creating a structured data markup schema supported by major search engines.) And all of this happens in the background of Genesis themes.