Summary: Landing pages are designed to deliver a focused themed page whereas a typical web page has multiple paths visitors can take. They are typically used to capture email addresses, sell something, and lead generation to name a few.
On Website Psychology Optimized I used what could be considered as “modified landing pages” to deliver more tightly focused themed pages.
The following landing page examples are menu items in my top primary navigation bar.
- Home Page
- Start Here
- Website Psychology
- Customize WordPress
- Table of Contents
They have no sidebar or footer widgets but do have a main navigational menu which includes a search option at the top of the page.
The majority of these pages
- Zero distractions
- Are themed
- Have an obvious hierarchy
- Utilize call to action buttons
They provide the right guidance in directing visitors both to where they want to go and to where I would like them to go.
Properly though-out landing pages alter the random browsing behavior of visitors to focused browsing behavior.
Most websites promote random browsing behavior by offering pages and pages of a diverse number of options to leave and discover something else. Well thought-out landing pages act as mechanism that keeps the visitor on task and satisfied.
Website Psychology Optimized
I use the following:
- Genesis framework
- The Daily Dish Pro theme
- Atomic Blocks – Gutenberg Blocks Collection – Custom call to action buttons
- Kadence Blocks – Gutenberg Page Builder Toolkit – Enables custom column layouts
Genesis combined with WordPress Gutenberg provides the ability to build powerful landing pages with minimal drama.