Summary: I think we all would agree that when it comes to building a website there is a lot of conflicting and confusing information online and the most of which focuses on the technical aspects of website design and WordPress with little to no attention on visitor behavior.
After a few years of learning all about the technical aspects of WordPress I finally realized it was time to learn more, a lot more, about visitor behavior.
As a result I turned to the people who study behavior, behavioral psychologists, and what I learned was amazing.
This Website is the Result of Visitor Behavior Research
First Things First
- WPO is hosted on SiteGround (read review).
- Built using the Genesis “Daily Dish Pro” theme (read review).
How Psychology Was Integrated Into This Website
- Front page headline specifically states it’s a DIY Guide to Effective Use of Website Psychology – tells visitors they are exactly where they wanted to be.
- Top menu bar on front page has an obvious search – no drop down menus – uses a background color to indicate current page – visitor knows immediately they are on the home page.
- Uncluttered front page is clear and simple – utilizing Hick’s Law.
- Front page has call-to-action image w/button – utilizing a directional cue.
- Top menu bar and all call-to-action, comment, contact form, read more, and email signup form buttons use the same color with a background color hover behavior and all, other than the top menu bar, utilize a double arrow.
- Sidebar is clean and simple with Most Popular Articles, Recent Articles, and a Signup To Get My Updates form.
- Search is readily available from any page.
- Breadcrumb navigation is utilized.
- All layout elements of WPO have been styled to be consistent with each other. No navigational surprises, no blind alleys, and no dead ends. All navigation is easily recognizable, no learning required.
- No rambling sentences – all content has been chunked for easy scanning.
- Triangles used instead of bullets for You May Also Enjoy, Table of Contents, and sidebar links.
- All content has a Featured Image that is placed above the title.
- Every article begins with an article summary that has been styled to be a red blockquote.
- Category and tag archive pages are not endless lists of articles. Each archive page begins with a unique title and description informing the visitor of what to expect.
- Custom excerpts are used on all search results, category, and tag archive pages.
- The “You May Also Enjoy…” related articles at the end of each article is tag based, not category based. Tag based articles are far more relevant than the broader and general category base.
- An actual Table of Contents in the top menu bar. Visitors instantly recognize what a TOC is.