Visitor expectations are predictable and if we do not pay attention to meeting those expectations it is almost certain they will leave. Here are some steps to ensure we meet those expectations.Read more »
Website Psychology - Predictable Visitor Behavior Revealed
Based on the results of numerous website psychology studies we can make some safe assumptions about visitor behavior. If we ignore this valuable information it can end with severe website effectiveness penalties.
In the following articles you will get insights into how to best leverage the predictable behavior patterns of visitors.
The ultimate goal of consistency is to provide order. And to enable the visitor to find the information they seek as fast as possible. Consistency sends a loud positive reassuring message to our website visitors.Read more »
Summary: Brain triggers are very powerful functions where we process sensory information and make behavioral decisions based on it. As website owners we need to pay attention to how and why they work. There is a really interesting brain trigger in psychology called Hick’s Law. It states that the time it takes to make a […]Read more »
A big mistake is to confuse visitors with a visual hierarchy that is illogical and unpredictable. Using ambiguous terms to describe website features only frustrates visitors and makes it difficult to get around and figure out what you have to offer.Read more »
Without a doubt the homepage is the most important page on your website. Not a visitors will arrive on your site via the homepage but there is HUGE probability they will visit it out of curiosity. Here are 5 ways to make sure your homepage sends the right message.Read more »