Summary: I’m sure I’m not the only one that’s guilty of this but my biggest mistake was spending way too much time learning how to technically do things in WordPress. There is a certain degree of satisfaction being able to manipulate WordPress.
Don’t get me wrong, WordPress is a fantastic tool. However, you can waste countless hours tweaking, playing, and adjusting design and code. Or, you could focus on what is really important.
Websites Require Two Disciplines – WordPress How vs Why
- How – is the technical execution of WordPress and is the focus of most WordPress books, guides, and instructional materials.
- Why – Or in other words the psychology behind website layout is discussed less, a lot less. However, it is a far more important topic. It is the reason or purpose behind the how (technical execution).
If you are after specific, predictable website results then it is important to know why things should be done a particular and strategic way.
For years I completely ignored WordPress How vs Why, or in other words, I ignored behavior psychology, which resulted in significant effectiveness penalties.
When I finally realized that WordPress was a tool, not a strategy. At that point I began to pay attention to people much smarter than myself about website visitor behavior. The why became my focus and from that moment forward nothing on my websites was arbitrary or left to chance.
Once I decided to focus on visitor behavior I discovered you can make some reasonably safe assumptions about how visitors will respond to different design and layout choices. Before that I would go with what I thought looked cool.
Take some time and work through the design and layout suggestions I’ve listed on Website Psychology Optimized and you will discover as I did, these strategies are game changers.